BRÓT by VILLA BAGATELLE
Bakery and Café
We have been working with the Bagatelle Budapest group since the opening of their first unit, Villa Bagatelle, in 2010. Since then, the company has opened new units, giving us the opportunity to collaborate on multiple projects and later we carried out the reorganization of these brands into an umbrella brand and sub-brands. As part of the process, the group's café and bakery ’BRÓT by Villa Bagatelle’, located in the MOM Park shopping center, also underwent rebranding.
As part of the group’s comprehensive rebranding, the square became the focal point of the visual identity. This geometric element, which manifests in various forms across both the umbrella brand and its sub-brands, here takes on a distinctive role—transformed into the accent mark above the ‘ó’ in ‘Brót.’ In this context, the square adopts a subtly tilted, irregular shape, reinforcing the brand’s unique character. The name itself carries a playful duality, nodding to the bakery’s German roots while incorporating a Hungarian touch: the word brot (German for bread) is elegantly reinterpreted with a local accent.
As part of the process, the café and bakery were expanded and transformed. During the planning and execution phases, we actively collaborated with the interior design team, working together to shape the interior spaces, wall decorations, and other elements.
In the interior, large-scale quotes play an important role, showcasing the owners' visions and the core principles of the business on the walls.
As part of the rebranding, we also designed several new packaging materials that, in beautiful harmony with the so-called kraft paper, radiate the brand’s strong connection to nature.
A key characteristic of the visual identity is its dynamism and flexibility. The name appears horizontally in a single line on the wall above the store, but we use it in various forms as a pattern, on shading tarps, as packaging seals, and in all the places where a large logo wouldn't fit—yet the overall impression remains consistent. Mentioning Villa Bagatelle was crucial on every surface, as the establishment is extremely well-known and popular in the area—its name is a guarantee of impeccable quality and high-level service for customers.
We also designed several new packaging materials that, in beautiful harmony with the so-called kraft paper, radiate the brand’s strong connection to nature. For the packaging of takeaway salads, and other delicacies, we applied a creative yet simple idea: the largely reused and reusable packaging materials are sealed with adhesive tapes.
The takeaway coffee cups still feature the soft lavender shade, which is closely associated with the company group and Villa Bagatelle, ensuring strong brand recognition. The color ensures the brand's visibility and prominence in the bustling environment of the shopping center and also serves as an advertising medium in the surrounding area.
The interior is made even more inviting through custom inspirational quotes and illustrations, which was brought to life by illustrators following our creative direction.
Since Brót is part of the Bagatelle Budapest group, it does not have a standalone website. Instead, it is featured alongside the group’s other units on the corporate website, where each entity is distinguished by a unique color—Brót is represented in brown, Villa Bagatelle in purple, and Gardenhouse in a soft green hue.
Given that the café and bakery is located in a bustling shopping center and on the corner of the original Villa Bagatelle building, the logo’s appearance is sophisticated yet bold and distinctive. The other two units of the group – Villa Bagatelle, where the square, a key element of the identity, appears as a staircase dominating the building, and Bagatelle Gardenhouse, where the squares stretch into towering cypress trees in the boutique hotel’s garden – as well as the group’s overall identity, in which the square marks the center of the letter "B," have a much more restrained character.
